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You heard something from a friend and want to try something new, so you go to a new dispensary. You show up at this new store, and even though you’re a little skeptical, you buy a strain you’ve never heard of before. But it has a great sale, you tell yourself. Damn, look at the prices on this weed. You have to go; you can walk over there after all, and you are easily able to purchase. For that price, it would be insane.

So you buy this weed you’re not sure about from a place you’ve never heard of, and guess what? You were right. It sucks. It sucks awfully. It barely gets you high. The weed burns as it goes down. You can’t even enjoy the weed anymore because of how awful it is. You end up feeling like you wasted money on the weed you just bought.

What do you do? Obviously this is a business where we cannot return the product. You are likely not to go back to the dispensary to tell them this, they obviously likely do not care about your weed experience. They are just going to keep selling it to others for now. You can tell your friends, but honestly, how many friends do you have and is it enough they are going to hurt this place’s business? Most of your friends will listen to what you said, but they are not likely to tell another person about their experience.

It kind of leaves you at a stand still. What do you do next?

Well, what you do next is this. You tell the world about it, or at least the social world. You are not necessarily telling your grandma unless she is a frequent smoker here, but you can tell quite a few people. The answer is the blossoming works of social media based on the world of social cannabis consumption. In our last issue, we explored all of the new technology emerging in the world of cannabis. Today, we are going to talk about that a little further.

There are so many options for you as a consumer of cannabis if you find yourself in a situation where you have awful weed. And sometimes, in some cases, there are things you should feel like you must do if you want to make a difference. Much of it comes down to the question of, how bad was the weed and what were its effects on you.

Depending on how bad your experience was, it might dictate your next steps.

1. Talk to the dispensary owner, let them know what you found

This one might not seem like the most pleasant of options. After all, you are talking to someone who has just sold you a bad product, so you do not want to come across too harsh in how you are explaining your negative experience with their flower. When you are going into a conversation with someone about the bad services they offered you, I always recommend that you come prepared. Instead of just walking into the shop, asking to speak to the manager and telling them their weed sucks, approach it from the following perspective.

Look at your feedback as an opportunity for them to learn and grow. If, you do not want to go to another place, or you had a one-time bad experience after a few times of being there, offer the manager direct feedback. Too often people just are willing to be negative, and they never tell you what you could do to be better.

Here is what you do: when you are sharing with someone what exactly you are unhappy about, let them know the specifics of your experience. Instead of just telling them what you dislike, tell them exactly why your experience was bad. Maybe the weed was too dried out or maybe it was cured for too long, taking away its potency. Let them know how harsh it might have been when you smoked it, leaving an unpleasant burn in your throat. Let them know that it took you four bowls to get high or that you barely got high at all. Always just let them know what exactly you were missing. By being specific with your feedback, you empower them to make a change. Although, they might not love hearing your feedback, as a consumer, you are given a choice in where you buy.

By giving them feedback, you are not just telling them you are unhappy, you are also helping guide them through the process of letting them know how to fix it. The rest is in their hands. By being respectful about how you bring them feedback, you give them the opportunity to earn back your business.

2. Post about your experience in the social community

The world of cannabis is changing. Right now it is more popular and growing more than ever before. What this means is you have more opportunities than ever before to share about your experience. Where you might not just tell your friends your experience sucked, you can now tell everyone, at least everyone who wants to buy weed. Instead of just telling the people you smoke with how bad your weed experience was, you can tell the internet and social media. With applications like MassRoots, Leafly, and Whaxy, you now have the power to share your experience.

And if you thought it didn’t matter, you are wrong.

Each of these apps has been growing exponentially over the past few months and for good reason. The present day consumer, in every market, has grown up spoiled. Because of that, we want to know about what we are buying. Before consumers buy anything, they want information. The first place everyone goes to, statistically before they even turn to their friends is the Internet. Google has become a prominent source. And if you look at strain information, if you look up dispensaries nowadays, generally, these apps come up.

Not every consumer is going to look at these apps, but enough people are. IF you had a really bad experience with a certain place, post it. Again leave a very specific review of why this is happening. Your review will help future buyers and your friends learn about what not to buy and from where.

3. Word of mouth

The last option is the least effective one but still an option. When a dispensary sucks, just tell people it sucks. Give the people you know the opportunity to learn about what you hate and why. You hopefully have friends you smoke with. So let these friends know about this experience. It will help in the long-run, and while you might not see the direct impacts, it does matter. People trust the people they keep in their life. It is going to be much more effective for you to share your experience than anyone else.

Word of mouth still has clout in the 21st century, and it still does matter, especially to the people we know. Instead of just giving up and never going back, tell people. You don’t need to make it your life mission, we are not talking about standing outside their actual store front with a sign yelling about why they suck, but when people ask or if the topic comes up in conversation, let them know about your experience. The immediate impacts might not be that huge, but they are there, believe us.

When people talk about shitty dispensaries, the end results will show.

When your weed sucks, it is your power as a consumer to talk about it, and your right. We recommend any of the three things above. No one should have to buy shitty weed. And when you participate in this community, it provides you the power to create a meaningful, sustainable alternative for all. By letting people know about your experience, it makes the entire industry better. The result is that people are going to thank you for the improvement. You might not see the end results, but in the ever-growing community of cannabis, your opinion matters.